Massimiliano Allegri has guided his side to the Champions League final after beating Real Madrid in the semi-finals - a team with significantly greater financial resources.
The likes of Paris Saint-Germain and Manchester City - both of whom have benefited from wealthy foreign owners - again failed in the knockout stages, with Cruyff delighted to see Juve triumph against the odds.
"It is clear once again that success is not for sale," he said in his column in De Telegraaf.
The Bianconeri have also tasted glory again in Serie A, as they won a fourth straight crown, which Cruyff puts down to their decision to build a new stadium and an attacking approach.
"It's been a successful formula because the stadium in Turin is always full," he added. "That also impacts on the performance of the team.
"Juventus are one of the first clubs in Italy who decided they wanted to play a different style of football. They realised that Italian football wasn't always perceived as attractive."
Juve will face Barcelona in the Champions League final on June 6 in Berlin.
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